Youth is Wasted on the Young
It's been a long time since I posted anything on this blog. I realized that I have been walking around with a lot of things to say and comment on but haven't really taken any steps to do so lately.
I used to work at a company that liked to think of itself as creative. If I told you the product they make, you'd know a little more than I would feel comfortable sharing. Anyway, this company's product is something that hasn't sold as well in recent years as it used to. A few years ago, the powers that be determined that new product would be developed by the sales and marketing end of the company rather than the "creative" or manufacturing end. This was a huge change for this company and it caused quite the kerfuffle. Well, the marketing end was populated by a lot of younger people and they started telling the older people what kind of product to make. The guard had truly changed and basically, the company started skewing younger. Almost overnight, the way people dressed and presented themselves changed. What was particularly sad/humorous was seeing how men and women in their late forties and fifties were dressing. Middle aged women, who used to dress like middle aged women, were showing up to work trying to look about 20 years younger. It was pretty funny and pathetic at the same time.
What got me thinking about this was watching the new ads for Miracle Whip. Miracle Whip is an old, venerable brand. I ate a lot of it growing up, as did everybody. I have had the "is Miracle Whip mayonnaise?" debate on more than one occasion. Well, apparently the people at Kraft Foods believe they needed to "shake things up" with their product. Their new commercials show a bunch of urban hipster doofuses having some kind of spontaneous party where they're all eating burgers-burgers with Miracle Whip. Apparently regular mayonnaise is boring, but Miracle Whip is the hip, new, fun condiment. Well, it really doesn't ring true for me. There's nothing wrong with Miracle Whip. I see these commercials that do nothing to make me want to buy their product, and I remember all of those middle-aged people who used to be the masters of their domain and who now dress like idiots.
I used to work at a company that liked to think of itself as creative. If I told you the product they make, you'd know a little more than I would feel comfortable sharing. Anyway, this company's product is something that hasn't sold as well in recent years as it used to. A few years ago, the powers that be determined that new product would be developed by the sales and marketing end of the company rather than the "creative" or manufacturing end. This was a huge change for this company and it caused quite the kerfuffle. Well, the marketing end was populated by a lot of younger people and they started telling the older people what kind of product to make. The guard had truly changed and basically, the company started skewing younger. Almost overnight, the way people dressed and presented themselves changed. What was particularly sad/humorous was seeing how men and women in their late forties and fifties were dressing. Middle aged women, who used to dress like middle aged women, were showing up to work trying to look about 20 years younger. It was pretty funny and pathetic at the same time.
What got me thinking about this was watching the new ads for Miracle Whip. Miracle Whip is an old, venerable brand. I ate a lot of it growing up, as did everybody. I have had the "is Miracle Whip mayonnaise?" debate on more than one occasion. Well, apparently the people at Kraft Foods believe they needed to "shake things up" with their product. Their new commercials show a bunch of urban hipster doofuses having some kind of spontaneous party where they're all eating burgers-burgers with Miracle Whip. Apparently regular mayonnaise is boring, but Miracle Whip is the hip, new, fun condiment. Well, it really doesn't ring true for me. There's nothing wrong with Miracle Whip. I see these commercials that do nothing to make me want to buy their product, and I remember all of those middle-aged people who used to be the masters of their domain and who now dress like idiots.
Labels: miracle whip
posted by Mark at
8:12 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home